After a torrent of online criticism from pro-science activists, State Farm has dropped a series of ads featuring noted anti-vaccine proponent Rob Schneider. PR Week reports:

State Farm has pulled an ad featuring anti-vaccine activist Rob Schneider after a social media campaign urged the insurance company to end its affiliation with the actor.

Social media pages Food Hunk, Science Babe, and Chow Babe, all of which refute pseudoscience claims, started the anti-Schneider campaign last week, questioning how a company that sells insurance could hire a celebrity spokesman so openly against vaccinations.

The activists have encouraged consumers with State Farm policies to get involved by contacting their agents and telling them that “someone who publicly states dangerous opinions should not be a spokesperson for a health insurance company.”

Schneider has long supported the anti-vaccine cause, including fighting against California bill AB 2109, which made obtaining a vaccine exemption more difficult—by requiring consultation with an actual medical professional. He has also lent his voice to the Canary Party, an anti-vaccine organization whose stunningly misinformed propaganda video, narrated by Schneider, was screened at a legislative briefing on Capitol Hill last year.